Wednesday, October 27, 2010

Photos of the shoe I am going to advertise: Puma VECTANNA 2





Target Audience/Slogan

Target Audience: 18-34 Health Conscience people or people who want to appear fit or getting in shape.  Running Shoe retails at $100 so it will gear more towards middle-upper class buyers.

Give them an inch and they will take a mile! 


This is an opportunity to buy a great shoe that will make you look sporty as well - going the extra mile."


This pair of running shoe will give you the advantage compare to other shoes... it will help you excel, um jump higher, run faster....

The shoe is great for working out or running around time. It gives you an edge in life.

Monday, October 25, 2010

Give them and inch and they will take a mile

This is the slogan I will use for my 3 ads.  I can apply them to the informative, persuasive, and comparative ads.

I will relate this slogan with images on a track/field.

RELATED WORDS:

  1. fast
  2. mesh
  3. comfortable
  4. breathe 
  5. air
  6. protection
  7. technology
  8. advance
  9. first
  10. ahead
  11. run
  12. race
  13. last
  14. lighting
  15. quick

Target Market

My target market would be the 18-34 year old demographic in the Men's Fitness Magazine. The readers of this magazine are concern about staying fit and healthy.

My intent would be to create an eye catching advertisement that would initially pull the viewer in for a couple of seconds. The image I create will be embedded in their mind as they look for a new pair of running shoes.  I would consider the ad to be successful when people start seeing my ads when they put on their own shoes or when they see other running shoes.  Sort of like when you buy a new car and you notice that alot of other people have the same car you just purchased!

Magazine sizes for advertising for Men's Fitness